otherworldly content
Photography, Design, Video, Graphics, Campaigns
3D Visualisation, 3D Scanning, Team Management
Project Management
This Promotional video highlights some of my work, and teams work during my time at Creative Content Works Advertising and Marketing Agency
Part of the Ride Shotgun Group
multiskilled media
creator
Experienced in Flexible Design, Photography, and Video
Are you looking for a skilled professional in the fields of flexible design, photography, and video? Look no further! With 15 years of industry experience, I bring a wealth of expertise to the table. From building professional photography studios to scanning tens of thousands of items, I have consistently delivered versatile 3D assets and created virtual twins that meet the highest standards.
A Strong Leadership Background
In addition to my technical skills, I possess a strong leadership background in company direction, department management, and team management. Throughout my career, I have successfully led on-site teams, adapting to changing circumstances and honing my management skills. Even during times of uncertainty like the recent pandemic, I have navigated through challenges and kept my teams motivated and productive.
Marketing Campaign Development and Client Understanding
Developing creative ideas for marketing campaigns is another area of my expertise. By approaching projects with a playful mindset and a deep understanding of clients and end-users, I have been able to generate innovative and effective campaigns. I believe that connecting with the target audience is essential for success, and I strive to create impactful marketing materials that resonate with them on a deep level.
Proficient in Top-class Software
To deliver high-quality visual experiences, I excel in using industry-standard software such as Photoshop, Final Cut Pro X, Premiere Pro, & 3DsMax, These tools allow me to unleash my creativity and bring ideas to life. I take great pride in my ability to create accurate digital color reproductions, thanks to my meticulous attention to detail and comprehensive color workflows.
CGI Asset Created by Philip Mitchell
Metashape Photogrammetry
1200 Photographs
play
meets cutting edge technology
In an exhilarating collaboration that brought together the visionary minds of JD and SNAP, I took the helm of a pivotal role in shaping the groundbreaking AR store experience campaign. My passion ignited as I transformed a mere theoretical concept into a tangible reality that resonated with innovation. As the driving force behind every meticulously crafted asset, I harnessed the power of photogrammetry to breathe life into each element.
My synergy with JD was a very exciting point of my career to date, as we embarked on a journey of profound creative exploration. The sparks of our discussions leading us to craft a dynamic and interactive storefront that creates a sense of wonder. What began as a playful seed of an idea blossomed into a vibrant innovation that delivered on the initial playful concept, and vision of childlike experimentation for the end user.
Every step of the way, from inception to the awe-inspiring end user experience, I was the catalyst that ensured the continuity of our audacious vision, and I felt honored to be involved as my own skill for project, and campaign management developed.
The Rise of Virtual Shoe Fitting: Experience the JD Store at Your Fingertips
In a groundbreaking move that merged the realms of e-commerce and augmented reality, JD Store revolutionized the way customers chose and bought shoes. Leveraging cutting-edge technology, they introduced a remarkable feature on their Snapchat app that allowed users to try on shoes without ever leaving the comfort of their homes. By reusing the assets from their physical store displays, JD Store seamlessly transformed any living room into a private and personalized showroom.
Gone were the days of crowded shopping malls and queuing for fitting rooms. JD Store's integration of Snapchat's platform was a game-changer for shoe enthusiasts everywhere. With just a few taps on their phones, users could now access an extensive range of shoe collections and experience the joy of trying on different styles, colors, and sizes—all from the convenience of their homes.
In JD's collaboration with NIKE, they turned to my team to create assets that exceeded the limitations of static images.
Building on our track record of crafting versatile assets, NIKE entrusted us with a new challenge: designing 3D objects capable of cameos, macros, and lifelike performance that truly mirrored the real shoe from all angles. Despite the complexity, this challenge yielded incredibly satisfying results.
Throughout the process, our teams collaborated seamlessly, combining precision and creativity. Our commitment led to a blend of accuracy and playfulness that resonated with JD's brand identity. It's worth noting that our results were met with approval from NIKE's marketing team, who were impressed with the outcome.
This achievement highlights the effective synergy resulting from JD's decision to involve my skilled CCW team.
it’s all in the detail…
Working closely with the Lifestyle team, I managed the teams colour workflow, Texture creation, and final sign off of composition, and image accuracy and quality.
The Details of how the materials react to light, and translating physical limitations of photography to CGI grounds the image in reality. This is key in creating images without the uncanny valley feeling which CGI can fall in to.
During my tenure at CCW, a hub for A-list clients and rapid content turnover, I embarked on a compelling journey marked by significant opportunities. Operating within a tight-knit team, I harnessed my technical expertise encompassing colour, composition, and image quality to the fullest. Drawing from a diverse background spanning design, art, architecture, and management, I brought multifaceted contributions to the forefront. Additionally, my involvement in marketing campaigns underwent substantial growth, characterized by active engagement in creative dialogues resulting in impactful outcomes.
Moreover, I had the privilege of engaging in 12 months of client conversations with some of the most prominent brands worldwide. This experience became a pivotal period of learning where I honed the art of idea development and campaign sculpting. Through interactions with industry giants, I cultivated a profound understanding of translating concepts into effective strategies, aligning creative vision with brand objectives. This exposure not only fortified my communication skills but also empowered me to synthesize innovative concepts that resonate powerfully with audiences.
SOFOLOGY - DFS - Photoreal CGI, Marketing, Photography, Video
Role: Lead 3D Scanning Technician - 3D visualisation team - Marketing Team
Being part of Sofology's marketing team was truly a remarkable experience. Not only did I have the opportunity to work with some of the most talented professionals in the industry, but I also had the privilege of utilizing cutting-edge technology that set us apart from our competitors. Our inhouse 3D scanning capability allowed us to create world-leading imagery, revolutionizing the way we presented our products to the world.
Over the course of 7 years, I dedicated myself to mastering the art of metrology 3D scanning. Through countless hours of training and hands-on experience, I developed a deep understanding of this intricate process. I learned to capture intricate details, measure and analyze objects with precision, and transform them into stunning 3D renditions.
But my journey didn't stop there. Working alongside Sofology's marketing team, I gained invaluable insights into the world of branding and campaign execution. I witnessed firsthand the power of a well-crafted campaign and the impact it could have on a brand's identity. I learned the importance of maintaining consistency and effectively conveying the unique selling points of our products.
The marriage of my technical expertise in 3D scanning and the strategic marketing knowledge I acquired allowed me to contribute in a truly impactful way. I was able to create visually captivating and accurate representations of our products, ensuring that our customers got a true sense of what they were investing in. By combining my metrology skills with the marketing team's insights, we were able to enhance our brand's image and increase customer engagement.
Sofology's commitment to staying at the forefront of innovation made it a truly inspiring environment to work in. I had the privilege of witnessing the transformation of our marketing efforts through the integration of 3D scanning technology. Our imagery became the envy of the industry, setting new standards and captivating audiences. Customers were drawn to our products not only for their outstanding quality but also for the immersive experiences we provided through our visuals.
In conclusion, my time at Sofology as part of the marketing team was a truly enriching experience. I was fortunate to be at the forefront of technological advancements, using 3D scanning technology to create world-leading imagery. Alongside my colleagues, I absorbed valuable lessons on campaigns, brand identity, and the importance of product presentation. This unique combination of skills allowed me to make a significant impact, ensuring our brand stood out and our customers fell in love with our products.
Teamwork
it makes the Dream Work.
Working with Chris Booth, I created the Assets for the Breast Cancer Awareness Chair, including 3D Scanned Meshes, reference imagery, and captured the material scans, falloff, and Colour correct imagery with my colour workflow
This is one of tens of thousands of Assets I helped create at Sofology. With my dedication to high data capture, the final asset was a perfect representation of the product
3D Scanning Expert
My roles over the last ten years have heavily involved 3D laser scanning, Photogrammetry, LiDar scanning, and 3D referecing. I have used the worlds best 3D scanners which are usually reserved for the military, and high end engineering companies.
I have scanned tens of thousands of objects creating digitial twins.
Photography.
Over 15 years of Photography Work
It all begins with an idea. Maybe you want to capture a special day. Maybe you want to have a feeling, or narrative shape your memories. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make
all the difference.
TRAVEL
In today's visually-driven society, good travel photography has become an indispensable tool for businesses. Its significance lies not only in capturing breathtaking landscapes or beautiful landmarks but also in showcasing the essence of a destination. High-quality travel photography can entice potential customers and motivate them to explore new places or even invest in a business's offerings. Authentic and well-crafted images provide a tangible connection to the destination and help businesses communicate their unique selling points effectively. Whether it's promoting a luxury resort or advertising a culinary experience, compelling travel photography can elevate a business's brand, attract customers, and ultimately drive success in an increasingly competitive market.
One chance to capture the perfect moment
**READ ALL ABOUT IT...**PRESS AND PRINT
**READ ALL ABOUT IT...**PRESS AND PRINT
Although I was only 17, I remember being BBC NEW Photographer of the year 2006 runner up very well.
It was the first real taste of being recognised for my work, and the first spark of wanting to create images that would be widely seen
Throughout my career, I have been fortunate enough to see my work frequently featured in print and the press. Whether it is a magazine article, a newspaper column, or a book, the thrill of seeing my work on the printed page never fails to bring a sense of pride and accomplishment. There are moments when seeing my work in print comes as a delightful surprise, unexpected recognition for my efforts. At other times, it is deliberately sought after, carefully crafted to make an impact. Regardless of the circumstances, the feeling of flipping through a physical publication and stumbling upon my own words is truly exhilarating. It serves as a tangible reminder that my work has found a place in the wider world, and there is something undeniably satisfying about that.
In the Studio…
Building a Legacy: From Studio Photographer to Studio Designer
Summary: A passionate studio photographer transitions to designing and building professional studios, combining artistry and functionality in personalized spaces. Emphasizing the significance of studio design in fostering creativity and efficiency.
In the photography studio, I work hands-on, managing various tasks while capturing thousands of pictures of product, models, and clothing.
I create perfect lighting, and dynamic sets of images, as well as highly accurate product shots of 100% RGB accurate colour
